Rule Optimization of Suitability Obligations from the Perspective of Rural Financial Suitability
The implementation of the suitability obligation by financial institutions is the key to achieving the rural financial suitability.However,the current public and private law norms of suitability obligation was used to built relevant rules based on securities and futures investment products and high-end financial consumers,while the main financial demand in rural areas is financing products.Furthermore,most rural financial consumers only have characteristics such as low rationality,weak professional ability,and low risk resistance.In order to bridge the gap between rural financial practices and legislative preset image,the current public and private law norms of the suitability obligation is advised to be upgraded and expanded in combination with the characteristics of rural finance and the personality characteristics of rural financial consumers.Specifically,in the rural field,there are such problems as the unregulated sales of certain agricultural products,inadequate protection for rural special groups,and the need to refine behavioral standards and agricultural service requirements.In response,it is advisable to unify relevant private law norms through the formulation of the"Financial Services Standards Law",and to revise relevant public regulations in response.The optimization content includes expanding the scope of applicable products to cover loan-based products,adding types of special financial consumers,and clarifying the corresponding suitability evaluation behavior standards and agricultural service requirements of financial institutions,so as to fully exert the institutional effectiveness of the suitability obligation.
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