Research on the Impact of Big Data Analysis Ability on Supply Chain Performance
The intensification of competition and the rapid change of business environment make the business competition mode of the manufacturing industry changed from competition among enterprises to the competition among supply chains,and the ability of big data analysis plays an important role in supply chain management.The mechanism of exploring the impact and performance of big data analysis ability on the supply chain can improve the competitiveness of the supply chain.Based on the perspective of collaborative innovation,this paper introduces the variable of environmental dynamics to establish a moderating effect model,exploring the deep mechanism of big data analysis ability on the relationship between collaborative innovation and performance of supply chain,and conducts empirical analysis through questionnaire survey with enterprises in the manufacturing supply chain as the research object.The results show that big data analysis ability(resource integration ability,in-depth analysis ability and application ability)has a significant positive impact on supply chain performance,collaborative innovation of supply chain plays an intermediary role between big data analysis ability and supply chain performance,and environmental dynamics plays a positive role in regulating the relationship between in-depth analysis ability and collaborative innovation of supply chain.However,the moderating effect on resource integration ability,application ability and supply chain collaborative innovation is not significant.
big data analysis abilitysupply chain performancecollaborative innovationenvironmental dynamics