Research on the Overseas Promotion Strategy of Traditional Chinese Medicine Based on SWOT Analysis——Taking the China-Cambodia TCM Anti-Epidemic Corps an Example
Traditional Chinese Medicine(TCM)is unique health resource,economic resources,scientific and technological resource of China.In recent years,the international dissemination of TCM has been gradually expanding,and its influence has been constantly improving.The first foreign-aid TCM Corps dispatched to assist Cambodia has provided a new path for the promotion of TCM overseas.This research applies the SWOT method to analyze and conclude that the overseas promotion of TCM by foreign-aid TCM Corps has the advantages of strong promotion,wide scope,deep degree and good effect.And the disadvantages are unsound management mechanism,the difficulties of setting up and working overseas,and the challenges of transporting and exporting TCM equipment and medicines.With opportunity of the national policy support,the increasing international recognition and demand,and the good ward in global epidemic situation,we still need to deal with the challenges of cultural barriers,legal barriers,and the intensification of global competition in the substitution of traditional medicine.With regard to the overseas promotion of TCM by foreign-aid TCM Corps,it is proposed to form a regular establishment of foreign-aid TCM Corps,promote the formation of a joint force for the overseas promotion of Chinese medicine,optimize the environment for the export of Chinese medicine,and strengthens the cultivation of talents both at home and abroad.
Internationalization of TCMDiffusion of Chinese medicineChina foreign-aid Medical CorpsSWOT
NETL
NSTL
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