智慧治理视域下流域管理机构官方微信公众号的传播实践
Official WeChat public account communication practices of watershed management agencies in the perspective of intelligent governance
高虹 1汪雨晨1
作者信息
- 1. 河海大学公共管理学院,江苏南京 211100
- 折叠
摘要
微信公众号是水利信息传播和用户互动的重要渠道之一,基于智慧治理视角,系统分析了水利部下设七大流域管理机构的官方微信公众号推文类型、形式等传播数据,剖析了流域管理机构微信公众号的传播状况和现实困境.研究结果表明,七大流域管理机构的官方微信公众号均能积极回应社会关切,在传播重大会议、行业政策方面发挥着无可替代的作用,但也存在着政务功能架空、资源共享壁垒等难题.指出水利行业在新媒体建设方面需进一步把握传播规律、打造融媒体矩阵、强化政务互动并创新表达模式.
Abstract
WeChat public number is one of the important channels for water conservancy information dissemination and user interaction.Based on the perspective of intelligent governance,we systematically analyse the types and forms of WeChat public account and other dissemination data of the seven watershed management agencies under the Ministry of Water Resources,and analyse the dissemination status and the real dilemmas of WeChat public number of the river basin management agencies.The results of the study show that the official WeChat public numbers of the seven major river basin management agencies can actively respond to social concerns,and play an irreplaceable role in disseminating major conferences and industry policies,but there are also difficulties such as hollowing out of the governmental functions and barriers to resource sharing.To this end,it was pointed out that the water conservancy industry in the construction of new media need to further grasp the laws of communication,to create integrated media matrix,strengthen the interaction of government affairs and innovative mode of expression.
关键词
微信公众号/智慧治理/水利行业/流域管理机构/传播实践Key words
WeChat public account/intelligent governance/water resources industry/watershed management agencies/communication practices引用本文复制引用
基金项目
江苏省社科应用研究精品工程项目(23SYA-010)
中央高校基本科研业务费专项经费资助项目(B220205012)
出版年
2024
国家科技期刊平台
NSTL
万方数据