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政府数字采购与企业数字化转型

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本文聚焦政府采购这一市场激励型方式,通过识别其中的政府数字采购项目,检验政府数字采购对企业数字化转型的影响及作用机制.基于2015~2022年上市公司数据,本文研究发现政府数字采购显著推动了企业数字化转型,且上述效应在非国有企业、小规模企业、市场地位较低的企业以及数字基础设施更完善的地区中更明显.机制分析表明,融资约束缓解和市场预期改善是政府数字采购影响企业数字化转型的作用机制.进一步分析发现,减税激励、政府数字补贴和风险投资能够与政府数字采购产生协同作用,共同激励企业数字化转型.此外,政府数字采购对企业数字化转型的正向影响发挥了供应链辐射效应,体现为增加对供应商企业的政府数字采购能够激励下游企业的数字化转型,反之作用不明显.本文基于政府数字采购视角拓展了企业数字化转型的影响因素研究,对如何进一步依靠市场型政策工具引导企业数字化转型具有重要的借鉴意义.
Government Digital Procurement and Enterprise Digital Transformation
Digital technology,with big data and artificial intelligence at its core,is transforming and reshaping the organizational management and operational modes of enterprises,which has gradually become the key force in promoting high-quality economic development.The report of the 20th Party Congress emphasized the necessity to accelerate the development of the digital economy and promote the deep integration of the digital economy and the real economy.However,many enterprises are faced with obstacles such as insufficient digital transformation capabilities,high transformation costs,and long transition periods.Coupled with the positive externality characteristics of digital transformation,the private benefits generated by the transformation are usually smaller than the social benefits.Thus,relying only on the self-regulation function of the market may be insufficient incentives for corporate digital transformation,indicating that the government must participate in the market regulation.After combing the literature,this study finds that most of the existing research focuses on the perspectives of the supply of digital technology or internal corporate management when examining the influencing factors of digital transformation;thus,there is a need for more empirical evidence from the perspective of external demand-side incentives.As an essential policy tool for demand-side incentives,government digital procurement can influence enterprise digital transformation through financial support and improved market expectations.On the one hand,it can alleviate the financing constraints of enterprises through direct financial support and indirect guarantee functions,and it can solve the problem of capital shortage in the process of enterprise digital transformation.On the other hand,government digital procurement will directly stimulate the demand for digital products and services of enterprises and activate the demand of a wide range of markets,which can help to improve the market expectations of enterprises,thereby improving digital transformation.Based on the above theoretical inference,this study uses a text mining function through Python to merge government procurement contract data with the number of Chinese listed companies by identifying digital products and services procurement items in government procurement based on related word frequencies of digital transformation.Using this method,this study tests the impact of government digital procurement on enterprises'digital transformation.The findings reveal that expanding the scale of government digital procurement helps promote firms'digital transformation,and the conclusions remain robust after endogeneity tests of Bartik instrumental variable regression.Regarding the potential mechanism,we found that government digital procurement promotes enterprise digital transformation by alleviating enterprises'financing constraints and improving their market expectations.Heterogeneity analysis reveals that the positive effect of government digital procurement on firms'digital transformation is more pronounced among non-state-owned firms,small-scale firms,firms with lower market positions,and regions with better digital infrastructure.Further analysis on maximizing the fiscal incentive effect of government procurement reveals that tax incentives and government digital subsidies can synergize different policy instruments to drive digital transformation and that venture capital from social capital can strengthen the positive effect of government procurement.In addition,the positive impact of government digital procurement on the digital transformation of enterprises plays a supply chain diffusion effect,which is reflected in the fact that an increase in government digital procurement for supplier enterprises can stimulate the digital transformation of downstream customer enterprises,while the opposite effect is not apparent.Based on the above conclusions,this study proposes policy recommendations from three aspects.First,government departments should accelerate digital technology innovation to expand the scale of government digital procurement and give full play to the pulling effect of demand-side leadership on enterprise digital transformation.Second,the directionality of government digital procurement should be refined,and the scale of government digital procurement should be enhanced for private and small-scale enterprises.Moreover,a single large-amount contract can be split into multiple sub-contracts to help more subjects enjoy the dividends of government digital procurement.Third,a diversified incentive mechanism for policy tools should be developed to give full play to the coordinating functions of different policy tools and take multiple measures to jointly promote the digital transformation of enterprises.

Government Digital ProcurementDigital TransformationFinancing ConstraintsMarket Expectations

申志轩、祝树金、文茜、汤超

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湖南大学经济与贸易学院

湖南大学经济与管理研究中心

湖南财政经济学院经济学院

政府数字采购 数字化转型 融资约束 市场预期

国家社会科学基金重大项目国家自然科学基金面上项目国家自然科学基金青年基金项目

22&ZD1007217304072103062

2024

数量经济技术经济研究
数量经济与技术经济研究所

数量经济技术经济研究

CSTPCDCSSCICHSSCD北大核心
影响因子:1.069
ISSN:1000-3894
年,卷(期):2024.41(5)
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