International Publicity Translation of Tourism Texts in Shaanxi from the Cross-cultural Perspective
Shaanxi is a popular destination for domestic and foreign tourists with rich history,culture and tourism resources.However,there are some problems in the international translation of tourism texts in Shaanxi,such as incomplete information,cultural default and inappropriate language.For this reason,great importance must be attached to cross-cultural communication while translating,thus choosing proper translation strategies and techniques,working with cultural information appropriately,and fully considering the needs and habits of the target audience in accordance with the cultural differences between original language and the target language.