Research on Influencing Factors of"Cun BA"Development Based on DEMATEL-ISM-MICMAC Methodology
The success of"Cun BA"is influenced by multi-dimensional factors.It is of great significance to identify the key factors that drive the development of"Cun BA"in order to analyse the development patterns and paths of"Cun BA"in different regions,and the combined research method of DEMATEL-ISM-MICMAC can be used to analyse the development patterns and paths of"Cun BA"in different regions.The DEMATEL-ISM-MICMAC re-search method can be used to quantify the factors affecting the development of"Cun BA".The DEMATEL method was used to analyse the relationship between the indicators in the four dimensions,and then the ISM-MICMAC method was used to classify the hierarchical relationship and the driving force-dependence relationship.The results show that the key factors influencing the development of"Cun BA"are national culture,distinctive regional charac-teristics,donations from village enterprises,the historical heritage of basketball,and financial and technical inputs through the comprehensive analysis of the centre and cause dimensions.National culture and distinctive regional characteristics are the strongest driving force,located at the bottom of the ISM structure,and have the most obvious influence on other factors,which are the essential factors affecting the development of"Cun BA";basketball histori-cal heritage and sports literacy of village residents are the strongest dependence,located at the upper level of the ISM structure,and are easily affected by other factors,which are the factors affecting the development of"Cun BA".It is the direct factor affecting the development of"Cun BA".
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