城市居民对富硒食品的认知态度与消费行为研究
Research on Citizens'Cognitive Attitude and Taking Behavior of Selenium-Enriched Foods
张蕴锦1
作者信息
- 1. 贵州省社会科学院,贵州贵阳 550002
- 折叠
摘要
随着时代的发展,人们对日常饮食的营养健康更加重视.富硒食品因具有提高免疫力作用,很好地契合了人们日益增长的健康饮食需求,具有极大的市场发展潜力.了解城市居民对富硒食品的认知和消费状况是有效推进富硒食品产业发展的关键一环.本文通过问卷设计、调查访谈、随机抽样、数据分析等方法,剖析城市居民对富硒食品的认知和消费现状.结果表明,富硒食品具有良好的市场认可价值和强烈的消费需求,需避免随意夸大产品功效的营销模式,提高供应商和消费者对健康食品的认知水平,持续推进硒科普宣传,完善富硒食品标准和行业规范.
Abstract
With the development of the times,people attach more importance to the nutrition and health of their daily diet.Selenium-enriched foods have the effect of improving immunity,which is well in line with people's growing demand for healthy diet,and has great market development potential.Understanding the cognition and consumption status of urban residents on selenium-enriched food is a key to effectively promoting the development of selenium-enriched food industry.This article analyzes the cognition and consumption status of selenium rich foods among urban residents through methods such as questionnaire design,survey interviews,random sampling,and data analysis.The results show that selenium-enriched foods have good market recognition value and strong consumer demand,and it is necessary to avoid the marketing model of exaggerating the efficacy of products,improve the awareness level of suppliers and consumers on healthy foods,continue to promote selenium science popularization,and improve the standards and industry norms of selenium-enriched foods.
关键词
城市居民/富硒食品/产品认知/消费行为/营销Key words
urban residents/selenium rich foods/product awareness/consumer behavior/marketing引用本文复制引用
基金项目
2023年度贵州省社会科学院创新工程项目(CXQN2312)
出版年
2024
NETL
NSTL
维普
万方数据