Design of Suzhou Intangible Cultural Heritage Food Souvenir with"Refrain from Eating Anything Which is Not in Season"——Taking Suzhou Style Pastries as an Example
As an important intangible cultural heritage in Suzhou,Suzhou style pastry enjoys fame not only in the local area but also in the whole country,and it is a souvenir for many consumers to give to their friends and relatives.In the face of consumers from all over the world,how to innovate and develop on the basis of inheritance,and design intangible cultural heritage food souvenirs that can satisfy the diversified needs of consumers in terms of taste,culture,and emotion,is an important challenge for Suzhou style pastries at present.Based on this,this paper analyzes the connotations of the intangible cultural heritage food with"refrain from eating anything which is not in season"and Suzhou style pastries,and explores the method of designing the intangible cultural heritage food souvenir with"refrain from eating anything which is not in season"from the three aspects of taste,modeling,and packaging,aiming to make Suzhou style pastries become a beautiful business card of Suzhou's intangible cultural heritage.
refrain from eating anything which is not in seasonintangible cultural heritage foodSuzhou style pastriessouvenir