Research on the Impact of E-Commerce Value Chain on Agricultural Products Marketing—Taking Baoqing Pellet as an Example
This study takes Baoqing Pellet as an example to explore the impact of the e-commerce value chain on the marketing of agricultural products.Through methods such as grounded research,the study analyzes the sales data,consumer feedback,and marketing strategies of Baoqing Pellet,revealing the key role of e-commerce in promoting regional brand building of agricultural products,optimizing supply chain management,expanding sales coverage,and enhancing the customer purchasing experience.The research finds that by effectively constructing an e-commerce value chain,the sellers of Baoqing Pellet can reduce intermediaries,lower marketing costs,and better understand consumer needs through big data analysis,thereby achieving product innovation and precise targeting of marketing strategies.
e-commerce value chainagricultural products marketingBaoqing Pellet
万方数据
