Research on Quality Improvement and Marketing Optimization of Xinjiang's Special Fruits
Xinjiang,as an important fruit production region in China,enjoys the reputation of being the"hometown of melons and fruits".The unique natural conditions,complete production facilities,and abundant resource advantages of this region make it an important production base for China's characteristic forest and fruit products,fruits are loved by consumers for their unique flavors.However,Xinjiang's characteristic fruits still face many challenges in quality supervision and product sales.This article aims to analyze the development issues of quality and safety testing for Xinjiang's characteristic fruits and the existing problems in product marketing,and propose corresponding optimization measures,in order to provide theoretical support for improving the market competitiveness of Xinjiang's characteristic fruits.