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食品行业中的品牌管理与工商管理策略的互动研究

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本文通过分析食品行业品牌管理的特殊性,包括市场特征、品牌建设关键要素及其重要性和独特性,阐述工商管理策略在品牌塑造中扮演的角色,特别是市场营销策略和供应链管理对品牌质量的保障作用,并探讨品牌定位与市场营销策略、品牌形象与企业文化建设、品牌创新与工商管理策略之间的互动机制.以期为企业制定和实施有效的品牌管理和工商管理策略提供有益参考,提升企业在激烈市场竞争中的竞争力.
Interactive Research on Brand Management and Business Administration Strategies in the Food Industry
By analyzing the particularities of brand management in the food industry,including market characteristics,key elements of brand building,and their significance and uniqueness,this study elucidates the role of business administration strategies in brand shaping,particularly the safeguarding effects of marketing strategies and supply chain management on brand quality.Furthermore,it explores the interactive mechanisms between brand positioning and marketing strategies,brand image and corporate culture construction,as well as brand innovation and business administration strategies.The aim is to provide valuable insights for enterprises to formulate and implement effective brand management and business administration strategies,thereby enhancing their competitiveness in the fiercely competitive market.

brand managementbusiness administration strategiesmarketingsupply chain managementbrand positioning

辛一凡

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宁夏工商职业技术学院,宁夏银川 750021

品牌管理 工商管理策略 市场营销 供应链管理 品牌定位

2024

食品安全导刊
商业科技质量中心 北京肉类食品协会

食品安全导刊

影响因子:0.065
ISSN:1674-0270
年,卷(期):2024.(26)