Interactive Research on Brand Management and Business Administration Strategies in the Food Industry
By analyzing the particularities of brand management in the food industry,including market characteristics,key elements of brand building,and their significance and uniqueness,this study elucidates the role of business administration strategies in brand shaping,particularly the safeguarding effects of marketing strategies and supply chain management on brand quality.Furthermore,it explores the interactive mechanisms between brand positioning and marketing strategies,brand image and corporate culture construction,as well as brand innovation and business administration strategies.The aim is to provide valuable insights for enterprises to formulate and implement effective brand management and business administration strategies,thereby enhancing their competitiveness in the fiercely competitive market.