Research on Business Model Innovation for Shanxi Time-Honored Food Enterprises in the Digital Economy Era
This paper analyzes the necessity of digital transformation,the cultural value of time-honored food brands,and the role of digitalization in promoting inheritance and innovation,and reveals the transformation challenges and opportunities faced by time-honored food enterprises.By analyzing the problems of Shanxi time-honored food enterprises in digital transformation,brand aging,product and service innovation,channel and marketing,etc.,this paper proposes measures such as strengthening information construction,using digital technology to optimize production processes,carrying out online sales,brand remodeling and cultural communication,product and service innovation,channel diversification and precision marketing,etc.,aiming to help Shanxi time-honored food enterprises rejuvenate and achieve sustainable development.
digital economy eraShanxi time-honored food enterprisesbusiness model innovationdigital transformation
万方数据
维普
