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绿色食品在乡村康养旅游中的重要性研究

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随着康养旅游需求的增长,绿色食品作为乡村康养旅游的核心要素,在满足游客康养需求、提升乡村旅游吸引力方面发挥了重要作用.本文对绿色食品的定义与分类进行探讨,并分析其在乡村康养旅游中的重要性和存在的问题,提出构建乡村绿色食品的全流程追溯系统、打造基于康养需求的定制化农产品供应链以及建立绿色食品与乡村旅游的协同品牌营销体系的策略建议.
Research on the Importance of Green Food in Rural Health Tourism
With the increasing demand for health tourism,green food,as the core element of rural health tourism,has played an important role in meeting the health needs of tourists and enhancing the attractiveness of rural tourism.This article explores the definition and classification of green food,analyzes its importance and existing problems in rural health tourism,and proposes strategic suggestions for building a full process traceability system for rural green food,creating a customized agricultural product supply chain based on health needs,and establishing a collaborative brand marketing system between green food and rural tourism.

green foodrural health tourismwhole process traceabilitycustomized supply chain

鲁洋静

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海口经济学院 时代旅航管理学院,海南 海口 571127

绿色食品 乡村康养旅游 全流程追溯 定制化供应链

2024

食品安全导刊
商业科技质量中心 北京肉类食品协会

食品安全导刊

影响因子:0.065
ISSN:1674-0270
年,卷(期):2024.(32)