Research on Food Brand Marketing Strategies in the New Media Era
With the popularization of the Internet and the rise of social media platforms,consumers'information acquisition methods,purchase decision-making processes,and brand interaction patterns have undergone profound changes.By analyzing the marketing methods of traditional food brands,this article can find the limitations of these methods in the new media era,and then formulate effective marketing strategies based on the opportunities brought by the development of the new media era.Through precise positioning and target market analysis,specific social media marketing strategies,user-generated content strategies,and online and offline integration strategies are formulated respectively to help enhance brand market competitiveness and achieve sustainable development of food enterprises.
new media erafood brand marketingmarketing strategy
万方数据
维普
