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饮食文化视角下的中餐国际化策略探讨

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中餐文化的国际传播对于增强我国文化软实力的作用不容忽视,同时它也是推动中餐行业实现转型升级的关键路径.尽管如此,中餐走向世界的过程中仍遭遇了不少挑战,包括但不限于跨文化差异、饮食偏好差异以及食品安全等.本研究立足于饮食文化的角度,深入分析推动中餐国际化的多种策略,涵盖了深入挖掘中餐的文化底蕴、对中餐菜式进行创新、提高中餐品牌的国际形象以及强化中餐领域的人才培养等关键内容.采纳并执行这些策略,不仅有助于加速中餐在全球范围内的推广,而且对于中餐文化的持续传承和进一步发展具有积极推动作用.
Discussion on the Internationalization Strategy of Chinese Food from the Perspective of Food Culture
The international dissemination of Chinese cuisine culture plays a non-negligible role in enhancing China's cultural soft power,and it is also a crucial path for promoting the transformation and upgrading of the Chinese catering industry.Despite this,the globalization of Chinese cuisine has encountered numerous challenges,including but not limited to cross-cultural differences,variations in dietary preferences,and food safety issues.This study,from the perspective of food culture,conducts an in-depth analysis of various strategies to promote the internationalization of Chinese cuisine,covering key aspects such as deeply exploring the cultural heritage of Chinese cuisine,innovating Chinese cuisine dishes,enhancing the international image of Chinese cuisine brands,and strengthening talent cultivation in the field of Chinese cuisine.Adopting and implementing these strategies will not only help accelerate the promotion of Chinese cuisine worldwide but also positively contribute to the continuous inheritance and further development of Chinese cuisine culture.

internationalization of Chinese cuisinefood cultureChinese cuisine brands

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江苏省溧阳中等专业学校,江苏溧阳 213300

中餐国际化 饮食文化 中餐品牌

2024

食品安全导刊
商业科技质量中心 北京肉类食品协会

食品安全导刊

影响因子:0.065
ISSN:1674-0270
年,卷(期):2024.(33)