With the vigorous development of tourism,the importance of local cuisine as an important part of tourism attraction has become increasingly prominent.This paper discusses the relationship between local cuisine and tourism attraction,and analyzes the main problems existing in local cuisine as tourism attraction at present,and put forward the corresponding marketing strategy.Through the implementation of these strategies,it will help to enhance the attractiveness and competitiveness of local cuisine,promote the coordinated development of tourism and cuisine industry,and inject new impetus into local economic growth.
关键词
地方美食/旅游吸引力/市场营销
Key words
local cuisine/tourism attractiveness/marketing management
维普
万方数据