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基于QFD的方便面新产品开发

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随着我国人们生活水平的提升,Z世代消费者对方便食品的需求更加多样化.通过消费者调研收集并确定产品设计方向,通过质量功能展开(QFD)理论中的瀑布式分解模型以及质量屋的方法将产品的功能需求、情感需求和社交属性进行QFD分析,得出在研发的关键工艺设计中,包装设计和食用方法两部分作为首要的关键工艺点、其次为面饼设计和调理口味、最后为蔬菜搭配和成本设计的结论.开发出一款具有美味、更加潮流同时具有社交属性的可双拼的个性化方便面产品,既可体验到双重美食,又能分享乐趣,满足年轻消费者需求.
Development of New Instant Noodle Products Based on Quality Function Deployment
The demand for convenience food among generation Z consumers has grown more varied due to the enhancement of people's living standards in China.Collect and determine product design direction through consumer research,and conduct QFD analysis on the functional requirements,emotional requirements,and social product attributes of the product using the waterfall decomposition model in QFD theory and the method of quality house.It is concluded that in the key process design of research and development,packaging design and consumption methods are the primary key process points,followed by pastry design and seasoning taste,finally,the results of vegetable matching and cost design.A personalized instant noodle product with delicious and trendy taste,as well as social attributes,is developed that can be combined to experience dual cui-sine and share fun,meeting the needs of young consumers.

Quality Function Deployment(QFD)generation Zdevelopment of instant noodlesrequirement analysis

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上海康识食品科技有限公司(上海 201103)

质量功能展开(QFD) Z世代 方便面开发 需求分析

2024

食品工业
上海市食品工业研究所

食品工业

影响因子:0.47
ISSN:1004-471X
年,卷(期):2024.45(2)
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