电子商务平台模式下食品企业营销策略研究
Research on Marketing Strategies of Food Enterprises under the E-commerce Platform Model
刘曼1
作者信息
- 1. 江苏省徐州财经高等职业技术学校商贸学院(徐州 221000)
- 折叠
摘要
在互联网时代背景下,食品企业的发展迎来契机,但面临的竞争也不断加剧,食品企业要想在市场竞争中占据优势,必须充分借助电子商务平台实施有效的营销策略以创造新的发展机遇.大部分食品企业营销模式相对固化,因此在电子商务平台模式下需要进行营销策略的改革创新.主要对电子商务平台模式下食品企业营销的重要机遇进行分析,对其营销策略存在的问题进行全面分析,在此基础上提出相应的对策建议,以改进和优化其在电子商务平台模式下的营销策略,进一步促进食品企业的高质量发展.
Abstract
In the context of the Internet era,the development of food enterprises has ushered in opportunities,but the competition they face is also constantly intensifying.In order to gain an advantage in market competition,food enterprises must fully utilize E-commerce platforms to implement effective marketing strategies and create new development opportunities.Most food companies have relatively rigid marketing models,so it is necessary to reform and innovate marketing strategies under the e-commerce platform model.Mainly analyze the important opportunities for food enterprise marketing under the E-commerce platform model,comprehensively analyze the problems in its marketing strategy,and propose corresponding countermeasures and suggestions to improve and optimize its marketing strategy under the E-commerce platform model,and to further promote the high-quality development of food enterprises.
关键词
电子商务平台/食品企业/营销策略/对策建议Key words
E-commerce platform/food enterprises/marketing strategy/suggestions for countermeasures引用本文复制引用
出版年
2024
NETL
NSTL
万方数据