Research on Marketing Strategies of Food Enterprises under the E-commerce Platform Model
In the context of the Internet era,the development of food enterprises has ushered in opportunities,but the competition they face is also constantly intensifying.In order to gain an advantage in market competition,food enterprises must fully utilize E-commerce platforms to implement effective marketing strategies and create new development opportunities.Most food companies have relatively rigid marketing models,so it is necessary to reform and innovate marketing strategies under the e-commerce platform model.Mainly analyze the important opportunities for food enterprise marketing under the E-commerce platform model,comprehensively analyze the problems in its marketing strategy,and propose corresponding countermeasures and suggestions to improve and optimize its marketing strategy under the E-commerce platform model,and to further promote the high-quality development of food enterprises.
E-commerce platformfood enterprisesmarketing strategysuggestions for countermeasures