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基于SWOT-AHP模型的平安区富硒食品产业发展研究

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基于青海省海东市平安区富硒食品产业发展现状,运用SWOT-AHP模型对平安区富硒食品产业的优势、劣势、机遇与挑战进行分析,通过定性和定量相结合的方式提出合理的建议和策略.结果表明,平安区富硒食品产业发展战略的总优势强度S=0.183 0,总劣势强度W=0.043 5,总机遇强度O=0.115 1,总挑战强度T=0.045 0,战略四边形重心,战略强度系数ρ=0.913 4,平安区富硒食品产业发展应采取积极型增长发展战略,从而推动平安区富硒食品产业的持续稳定发展,为打造平安富硒产品、创立富硒品牌保驾护航.
Development Strategy Analysis of Ping'an Selenium Rich Industry Based on SWOT-AHP Model
Investigate the current state of the selenium-rich industry in Ping'an District and employ the SWOT-AHP model to conduct a comprehensive analysis encompassing strengths,weaknesses,opportunities,and threats.Through a blend of qualitative and quantitative methodologies,the research formulates reason suggestions and strategies.Findings reveal a total advantage intensity(S)of 0.183 0,total disadvantage intensity(W)of 0.043 5,total opportunity intensity(O)of 0.115 1,and total challenge intensity(T)of 0.045 0,regarding the development strategy of the selenium-rich industry in Ping'an District.The strategic quadrilateral center of gravity and strategic intensity coefficient(ρ=0.913 4)underscore the necessity for an active growth development strategy to foster sustained and stable advancement within the selenium-rich industry.This approach bolsters the creation of selenium-rich products and the establishment of selenium-rich brands,thereby facilitating the continued prosperity of the industry in Ping'an District.

selenium rich industrySWOT-AHPPing'andevelopment strategy

郑万财、郑宇、张文刚、罗巧玉、陈占寿、谢惠春

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青海大学农林科学院(西宁 830000)

青海祁连山南坡森林生态系统国家定位观测研究站(互助 810500)

青海师范大学数学与统计学院(西宁 830000)

青海师范大学生命科学学院(西宁 830000)

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富硒食品 SWOT-AHP模型 平安区 发展策略

2024

食品工业
上海市食品工业研究所

食品工业

影响因子:0.47
ISSN:1004-471X
年,卷(期):2024.45(7)