国潮风格的社会意义及在食品包装设计中的应用
The social significance of China-chic style and its application in food packaging design
钱正奕 1朱喆2
作者信息
- 1. 江苏大学京江学院,江苏 镇江 212000
- 2. 江苏大学艺术学院,江苏 镇江 212000
- 折叠
摘要
国潮风格作为一种将中国传统文化与现代设计相结合的新兴潮流,近年来在中国消费市场中迅速崛起,尤其是在食品包装设计领域展现出了显著的应用价值.文章结合实例探讨了国潮风格在食品包装设计中的三大应用场景:通过创新设计重现传统文化魅力的传统食品包装、以现代审美再现乡土情怀的乡土食品包装、结合地域特色吸引外来消费者的旅游食品包装.从文化构成和视觉特征两方面,分析了国潮风格在食品包装中的视觉表达逻辑.
Abstract
As an emerging trend that combines Chinese traditional culture with modern design,China-chic style has risen rapidly in the Chinese consumer market in recent years,especially in the field of food packaging design,showing significant application value.This paper discusses three application scenarios of China-chic style in food packaging design with examples:traditional food packaging that reproduces the charm of traditional culture through innovative design,local food packaging that reproduces local feelings with modern aesthetics,and tourism food packaging that attracts foreign consumers by combining regional characteristics.From two aspects of cultural composition and visual characteristics,this paper analyzes the visual expression logic of China-chic style in food packaging.
关键词
国潮风格/社会意义/食品包装/设计Key words
China-chic style/social significance/food packaging/design引用本文复制引用
出版年
2024
国家科技期刊平台
NSTL
万方数据