Exploring the Path of Inheritance and Innovation of Yin Shang Culture from the Perspective of Culture and Tourism Integration
The Yin Shang culture has rich connotations,including the architectural relics of the Shang Dynasty's capital city,oracle bone inscriptions,and bronze artifacts,which are material evidence of the Shang Dynasty's his-torical status three thousand years ago,and also showcase the ancient and brilliant civilization of China and its excel-lent traditions.Combining Yin Shang culture with tourism can deeply explore the inherent genes,ideological con-cepts,and humanistic spirit of Yin Shang culture,which has profound significance and important value in promoting the innovative development of contemporary Chinese culture,showcasing the eternal charm of Chinese civilization to the world,promoting cultural identity of the Chinese nation,and strengthening cultural confidence.In response to the problems of insufficient research depth,single tourism format,and insufficient dissemination and promotion of Yin Shang culture,it is necessary to continuously deepen the protection and research of Yin Shang culture,enrich its tourism formats,increase the promotion of Yin Shang culture brands,and promote the creative transformation and innovative development of Yin Shang culture to achieve the protection,inheritance,and innovative development of Yin Shang culture.
Yin Shang cultureintegration of culture and tourisminheritance and innovation
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