The Teaching Design and Practice Based on the Teaching Skills Competition——Taking the Tourism Marketing Combined Strategy as An Example
The teaching content of tourism marketing course is reconstructed relying on the teaching design con-cept of"post-course-competition-certificate"integration.Taking the tourism marketing combined strategy as the starting point,this paper takes the real marketing project of Shanghai Ancient City scenic spot as the example,and integrates the ancient city culture,intangible cultural heritage and red culture into the actual work of tourism mar-keting and management to cultivate students'ability to understand marketing,to make plan and to execute,and to improve the comprehensive quality of students in an all-round way."Promoting education through competition"has promoted the reform and innovation of education and teaching,continuously improved the quality of talent training,and served the development of local cultural tourism industry.
The Teaching Skills Competitionpost-course-competition-certificate"6E"
NETL
NSTL
万方数据
