摘要
数字化时代,短视频传播可以有效地促进文旅项目的宣传.分析受访者对郑州文旅短视频的感知特点后发现,郑州文旅短视频在区域文化挖掘、互动体验项目打造、网红地营销、精品短视频投放等方面均存在不足.郑州需要通过精准定位文旅发展方向、提高文旅短视频吸引力、科学投放文旅短视频等措施,以促进郑州文旅短视频传播和文旅产业的健康发展.
Abstract
In the digital age,the propagation of short videos can effectively promote the publicity of cultural tourism projects.After analyzing the perception characteristics of respondents to Zhengzhou cultural tourism short videos,it is found that Zhengzhou cultural tourism short videos have shortcomings in regional culture mining,inter-active experience project building,Internet-famous place marketing,and high-quality short video placement.Zheng-zhou needs to accurately position the development direction of its cultural tourism industry,increase the attractive-ness of cultural tourism short videos,and scientifically place cultural tourism short videos,so as to promote the propagation of Zhengzhou cultural tourism short videos and the healthy development of the cultural tourism indus-try.
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