摘要
在国际舆论斗争中,掌握话语权成为大国间博弈的重要手段.加强话语能力建设,提升话语的主动性和有效性,构建中国话语体系日益成为中国对外传播的重大课题.当前,中国国际传播面临着对外传播经验不足、传播方式传统陈旧、传播力量仍有短板等现实困境.基于此,提出把握革新传播方式、挖掘优质题材、亮出鲜明观点、构建融媒思维、健全合作机制等策略建议,以期为中国在国际舆论斗争中占据主导地位、掌握国际话语权、展现大国形象和力量提供参考意见.
Abstract
In the international arena of public opinion,mastering the power of discourse has emerged as a crucial method of competition among major powers.Strengthening the construction of discourse capacity,enhancing the proactivity and effectiveness of discourse,and constructing a Chinese discourse system have increasingly become ma-jor priorities in China's global communication.Drawing on the experience of international news communication,this article analyzes and discusses the current challenges faced by China's international communication,such as insuffi-cient experience in global communication,traditional and outdated communication methods,and shortcomings in professional personnel in global communication.It provides five strategic suggestions that should be emphasized in improving global publicity,including innovating communication methods,exploring high-quality topics,presenting distinctive viewpoints,adopting an integrated media mindset,and improving cooperative mechanisms.It is hoped that this article and its suggestions will provide a reference for China to assert its voice in the international arena of public opinion,grasp international discourse power,and showcase China's image as a major country.
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