Research on the Network Marketing Strategy of Sports Brand Under the Background of Digital Economy——A case study of Zhunzhe Sports
By PEST and SWOT analysis against Zhunzhe Sports,it is found that the company has some prob-lems in online marketing,such as less diversified product forms,lack of best-sellers,over positioning,and brand pricing higher than that expected by consumers.To address these problems,Zhunzhe Sports needs to keep up with the trend of the times and promote brand communication through online interaction;build an efficient network pro-motion system with the help of new media to form a mutually reinforcing influence;unify online and offline brand pricing strategies;strengthen product quality control,and diversify the variety of products,so as to enhance brand awareness.
digital economysports brandmarketing strategiesSWOT analysisPEST analysis
NETL
NSTL
万方数据
