Building trust:the impact of three-folded paths of trust formation by the Internet
Trust is of great significance to the realization of social and economic goals and individual life and is strongly linked to information acquisition and information judgment.Existing literature emphasizes the impact of new media on trust and significance of disseminator characteristics on trust,studying the role of the Internet with its technical features and relation structure under different path frameworks formed by trust.The impact of the Internet on trust is reflected in three aspects:On cognitive path,the impact of information on the trust process is from the usability to the deformability;On emotional path,relation stability relied by trust is added by relation realization;On institutional path,the boundary regulated by information bodies is from clearness to mixture.This study highlights the importance of information to trust formation in digital world.The changes in the above three paths comprehensively reflect the environment of trust netizens live in.
Internet communicationtrustcognitive pathemotional pathinstitutional path
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