In the era of all media,the market consciousness of university journal editors has become a serious problem that hinders journal editors from stimulating their innovative consciousness in editing and publishing activities.Based on the reasons that university journals belong to the public service system and the positioning of"academic and theoretical journals"in the cultural system reform,the market attribute of university journals has been greatly ignored.The lack of market consciousness has become a common phenomenon in the editorial staff of university journals,and has become a major bottleneck restricting the editors of university journals from being honest and innovative in their editing and publishing activities.
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