The impact of the opening of Shennongjia Airport and the listing of World Heritage on tourism increase
Shennongjia Airport was a newly opened regional airport for tourism, and Shennongjia was formally inscribed on the World Heritage List on July 17, 2016. In this paper, based on the flight data of the two year since the opening of Shennongjia Airport and the tourist data of Shennongjia from year 2004 to 2014, we analyzed the impact of the opening of Shennongjia Airport on the tourist increase of Shennongjia, firstly. And then, based on the tourist data of some of the natural World Heritage in China, we predicted the situations of tourist increase after the listing of World Heritage of Shennongjia. The relationship between visitor increase and tourism environment capacity was also discussed. The result revealed that there was less impact of the opening of the Shennongjia Airport on tourist increase, due to the lower flight implementation rate, which was only 65.79%, and the lower flight seat utilization rate, which was only 30.80%. The number of annual passenger was only 22900 people, which only accounted for 2.06% of the number of tourist, which was 555800 people of Shennongjia in 2014. Ten years of the predictions of the tourist increase of Shennongjia, based on the annual tourist increase rates of some of the natural World Heritage in China after the listing of World Heritage, showed that the tourist of Shennongjia would be more than 2.49 million people in 2022, which would exceed its tourism environment capacity. To respond to anticipated tourism increase that could result from World Heritage Listing, which would exceed the tourism environment capacity, we suggest that the Chinese Government should improve the quality and efficiency of tourism management and service by strengthening the insurance of policies and institutions, and increasing staffing and resources, and also should take strategies for managing tourist numbers, including shunting tourist to adjacent attractions or to other time and limiting the number of visitors, to alleviate the pressure of tourist increase on the World Heritage. So that, the World Heritage resources of Shennongjia could be effectively protected, and the tourism resources could be used sustainably.