Research on Integration Mechanism and Performance Evaluation of Rural Tourism Supply Chain
Rural tourism is an emerging one in the tourism industry,which has developed rapidly in recent years,and the highlighted economic benefits have become an effective way for the government to implement the rural revi-talization strategy.In the case of the growing scale of China's rural tourism industry and the gradual enrichment of product content,problems such as sloppy management,low level of intelligence,lack of planning and fine manage-ment of the supply chain,and low overall economic benefits have also emerged.At the same time,the market com-petition has been transformed from the strength of enterprises to the competitiveness of the supply chain.On the ba-sis of analyzing the motives and hindering factors of rural tourism supply chain integration in China,this paper pro-poses the specific operation process of three rural tourism supply chain integration methods,explores the impact mechanism of supply chain integration on performance,and constructs the rural tourism supply chain performance evaluation index system based on the evaluation idea of balanced scorecard and hierarchical analysis mode.Finally,the strategies and paths of rural tourism supply chain integration are proposed in order to provide ideas and refer-ence for the high-quality development of China's rural tourism industry.
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