"Zheshiti"in the Network Short Video Research Under the Perspective of Rhetoric Studies
"Zheshiti"(这是体)is a kind of network word that rose on the short video platform.It uses"this is...,this is...,this is..."as a fixed sentence formula.It uses a variety of figures of speech such as"Paibi"(排比),"Tongyi"(同异),"Nianbi"(拈比),"Chendie"(衬跌)to form a fast-paced,fashionable and novel characteristic.This expression of innovation and enriching language expression,and the integration of"Zheshiti"(这是体)and"meme"can trigger some specific people's psychological resonance,re-flecting the increasingly close relationship between popular network language style and media communication ways,and also objec-tively reminds people to be vigilant against intentional semantic and logical expressions.
"Zheshiti"(这是体)network short videonetwork language stylefigure of speech
NETL
NSTL
万方数据
