Research on the Development Strategy of Traditional Chinese Medicine Cultural Tourism in Shanxi Province
The SWOT analysis method is used to comprehensively analyze the advantages,disadvantages,threats and opportuni-ties of the development of traditional Chinese medicine culture tourism in Shanxi Province.The corresponding strategies and sugges-tions are put forward for the development of traditional Chinese medicine culture tourism in Shanxi Province from the following three aspects:deepening the development of traditional Chinese medicine culture tourism resources,expanding the publicity channels of tra-ditional Chinese medicine culture tourism,and strengthening the construction of talents of traditional Chinese medicine culture.
SWOT analysis methodShanxi ProvinceChinese medicine cultural tourism