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山西省中医药文化旅游的发展策略探析

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采用SWOT分析法对山西省中医药文化旅游发展的优势、劣势、威胁、机会进行综合分析,从深化中医药文化旅游资源的开发、拓宽中医药文化旅游的宣传渠道、加强中医药文化人才队伍的建设三方面,为山西省中医药文化旅游的发展提出相应的策略与建议.
Research on the Development Strategy of Traditional Chinese Medicine Cultural Tourism in Shanxi Province
The SWOT analysis method is used to comprehensively analyze the advantages,disadvantages,threats and opportuni-ties of the development of traditional Chinese medicine culture tourism in Shanxi Province.The corresponding strategies and sugges-tions are put forward for the development of traditional Chinese medicine culture tourism in Shanxi Province from the following three aspects:deepening the development of traditional Chinese medicine culture tourism resources,expanding the publicity channels of tra-ditional Chinese medicine culture tourism,and strengthening the construction of talents of traditional Chinese medicine culture.

SWOT analysis methodShanxi ProvinceChinese medicine cultural tourism

王波波

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吕梁学院中文系,山西离石 033001

SWOT分析法 山西省 中医药文化旅游

山西省回国留学人员科研项目山西省高等学校哲学社会科学研究项目山西省中医药科研课题(2024)

2023-1772023W1852024ZYYB054

2024

山西大同大学学报(社会科学版)
山西大同大学

山西大同大学学报(社会科学版)

影响因子:0.166
ISSN:1674-0882
年,卷(期):2024.38(2)
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