The Evolution and Reconstruction of Local Festivals and Customs——A Case Study of the"Youbaxian"Festival in Datong,Shanxi
The birth and development of the festival custom of"Youbaxian"is closely related to Taoism,which has experienced the process from"Rangxing"to"Rangxing and entertainment"to"Sacrifice to the God of Wealth,Xishen and entertainment".In 2008,the Datong Municipal Government began to attach importance to cultural and tourism development.As a folk tourism re-source,the festival of"Youbaxian"has been reconstructed,and the attribute of"Sacrifice"has been diluted,the"Entertainment"at-tribute is highlighted.This new change not only brought considerable economic benefits to the local area,but also effectively promot-ed the promotion and development of local traditional culture.
the festival of"Youbaxian"folklore tourismlandscape productionfolklore economy