The Reconstitution of Emotional Order:A Rational Analysis of the Phenomenon of Webcast Rewards
Webcasts and rewards have a long historical,and they have unique manifestations in both practical and theoretical as-pects.The anchor and audience reflects new characteristics in the construction of emotional order in webcast reward activities.Based on theories in emotional sociology,in webcast rewards,the emotional labor of the anchor interacts with the emotional consumption of the audience.The construction of the anchor's emotional order is reflected in the process from emotional labor to identity recogni-tion,while the audience's is reflected in the process from emotional involvement to emotional compensation.The process of con-structing these emotional orders has become a key reason for the increasing popularity of webcast rewards.
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维普
