山西大同大学学报(社会科学版)2024,Vol.38Issue(4) :132-136.DOI:10.3969/j.issn.1674-0882.2024.04.026

智能时代网络舆情治理的挑战、难点与对策

The Situation Changes,Practical Difficulties and Governance Strategies of Network Public Opinion Governance in the Intelligent Era

吴启祥 祝婉新 吴雪
山西大同大学学报(社会科学版)2024,Vol.38Issue(4) :132-136.DOI:10.3969/j.issn.1674-0882.2024.04.026

智能时代网络舆情治理的挑战、难点与对策

The Situation Changes,Practical Difficulties and Governance Strategies of Network Public Opinion Governance in the Intelligent Era

吴启祥 1祝婉新 2吴雪1
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作者信息

  • 1. 阜阳师范大学文学院,安徽阜阳 236037
  • 2. 安徽师范大学新闻与传播学院,安徽芜湖 241002
  • 折叠

摘要

智能时代的网络舆情在传播方式、传播主体、传播周期等方面呈现出新的变化,使得网络舆情治理面临更大的挑战和机遇.要想做好网络舆情治理,避免舆情事件的扩大和危机的发生,必须加大新技术研发,实现人机结合的复合式治理;治理关口前移,实现网络舆情预测预警的智能化;强化情感分析,做好基于情感视角的舆情引导;推进人才建设,提高网络舆情智能治理的专业化.

Abstract

The network public opinion in the era of intelligence presents new changes in dissemination methods,dissemination subjects,dissemination cycles,and other aspects,which make the governance of network public opinion face greater challenges and opportunities.If we want to do well in the management of network public opinion in the intelligent era and avoid the expansion of public opinion events and the occurrence of crises,we must step up the research and development of new technologies and realize the combined management of man and machine,to realize the intelligentization of network public opinion prediction and early warn-ing,to strengthen the emotional analysis,to do a good job in the guidance of public opinion based on the emotional perspective,to promote the construction of talents,and to improve the specialization of intelligent management of network public opinion.

关键词

智能时代/网络舆情治理/境遇变迁/情感计算/舆情预测预警

Key words

intelligent age/network public opinion management/change of circumstances/affective computing/public opin-ion prediction and early warning

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基金项目

安徽省高校科研重点项目(2022AH052812)

出版年

2024
山西大同大学学报(社会科学版)
山西大同大学

山西大同大学学报(社会科学版)

影响因子:0.166
ISSN:1674-0882
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