The WeChat official accounts for teaching Chinese as a foreign language still has the problems of narrow platform audience,single push method and homogenization of tweet content,which makes its WeChat official accounts present inefficient op-eration.Therefore,when optimizing the WeChat official accounts for teaching Chinese as a foreign language,the operation subject should strive to accurately meet the needs of the audience under accurate positioning,enrich the push methods,create high-quality push content,and strive to build a unique WeChat official accounts for teaching Chinese as a foreign language.
关键词
对外汉语类微信公众号/运营现状/优化策略
Key words
teaching Chinese as a foreign language WeChat official accounts/operational status/optimization strategy
维普
万方数据