首页|对外汉语类微信公众号的运营现状和优化策略

对外汉语类微信公众号的运营现状和优化策略

扫码查看
对外汉语类微信公众号存在着平台受众面窄化、推送方式单一化以及推文内容同质化的问题,呈现出一定的低效运营的状态.在优化对外汉语类微信公众号时,运营主体应当力求在准确的定位下,精准满足受众需求,丰富推送方式,打造优质推送内容,着力搭建具有特色的对外汉语类微信公众平台.
Operation Status and Optimization Strategies of WeChat Official Accounts for Teaching Chinese as a Foreign Language
The WeChat official accounts for teaching Chinese as a foreign language still has the problems of narrow platform audience,single push method and homogenization of tweet content,which makes its WeChat official accounts present inefficient op-eration.Therefore,when optimizing the WeChat official accounts for teaching Chinese as a foreign language,the operation subject should strive to accurately meet the needs of the audience under accurate positioning,enrich the push methods,create high-quality push content,and strive to build a unique WeChat official accounts for teaching Chinese as a foreign language.

teaching Chinese as a foreign language WeChat official accountsoperational statusoptimization strategy

石嘉慧、唐智芳

展开 >

湖南师范大学文学院,湖南长沙 410000

对外汉语类微信公众号 运营现状 优化策略

2024

山西大同大学学报(社会科学版)
山西大同大学

山西大同大学学报(社会科学版)

影响因子:0.166
ISSN:1674-0882
年,卷(期):2024.38(4)