Research on the Current Situation and Operational Mechanism of Sports Cultural Exchanges between China and Foreign Countries
Using the methods of literature review and logical analysis,this study aims to investigate the current situation and operational mechanism of sports cultural exchanges between China and foreign countries.The re-search suggests that the current level of institutionalization of sports cultural exchanges between China and foreign countries is constantly improving,but the exchanges lack macro strategic guidance;the communication subjects are increasingly diversified,but the power of non-governmental organizations is not fully utilized;the communica-tion content is constantly enriched,but the innovation is not enough.The operational mechanisms of sports cul-tural exchanges between China and foreign countries are explored from four aspects,namely,motivation mecha-nism,decision-making mechanism,execution mechanism and guarantee mechanism.In terms of promotion strat-egy,it is proposed to strengthen top-level design and enhance the driving force of communication at the macro level;strengthen collaboration and enhance decision-making power in communication at the meso level;empha-size diversity to form a cohesive force for communication at the micro level;and pay attention to the quality of communication and ensure the effective supply of communication.
sports cultural exchangesexchanges between China and foreign countriessports manage-ment