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数字技术赋能体育场馆服务智能化升级路径研究

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近年来,体育产业与数字技术在国家政策助力下得到了蓬勃发展,为体育场馆服务智能化升级奠定了坚实的基础,同时体育产业与数字技术的高质量发展也对体育场馆服务发展提出了更高的要求.研究发现:体育场馆服务智能化升级主要表现在6 个方向:(1)场馆之内科技服务经济;(2)场馆网络社区服务经济;(3)场馆智能管理服务经济;(4)场馆多元化消费场景经济;(5)线上虚拟场馆服务经济;(6)线下智慧场馆服务经济.
Research on the Intelligent Upgrade Path of Sports Venue Services Enabled by Digital Technology
In recent years,the sports industry and digital technology have developed vigorously with the help of state policies,laying a solid foundation for the intelligent upgrading of stadium services.The high-quality devel-opment of sports industry and digital technology has also put forward higher requirements for the development of sports venue services.The study summarizes six directions of sports venue intelligent service upgrade,namely venue technology service,venue network community service,venue intelligent management service,venue diver-sified consumption scene service,online virtual venue service and offline intelligent venue service.

sports industrysports venuessports venue servicesdigital technologyservice intelligent up-grade

雷俊雄

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集美大学体育学院,福建 厦门 361021

体育产业 体育场馆 体育场馆服务 数字技术 服务智能化升级

2024

体育研究与教育
山西师范大学

体育研究与教育

CHSSCD
影响因子:0.475
ISSN:2095-235X
年,卷(期):2024.39(2)
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