Research on the Cultural Forms,Value Implications and High-Quality Development of Ice and Snow Sports in China
Using the methods of literature analysis and logical analysis,this paper analyzes the cultural forms and value implications of China's ice and snow sports,and puts forward the path choice for the high-quality de-velopment of China's ice and snow sports.It is found that China's ice and snow sports show three cultural forms,namely folk culture,trend culture and leisure culture,and show a trend of integration and development with mul-tiple cultural forms.The value implications of ice and snow sports are mainly characterized by highlighting the national image and stimulating patriotic feelings,boosting industrial development and promoting the construction of a sports power,and releasing internal nature and enhancing individual happiness perception.Based on the above findings,this paper proposes to promote the deep integration of ice and snow sports and multi-dimensional culture,and activate the cultural connotation of ice and snow sports;strengthen the promotion of the value of ice and snow sports,and expand the market demand of ice and snow sports;improve the ice and snow sports indus-try ecosystem,and improve the quality of ice and snow sports experience;strengthen the policy drive of ice and snow sports and improve the governance level of ice and snow sports industry,so as to promote the high-quality development of ice and snow sports in China.
ice and snow sportscultural formsvalue implicationshigh-quality development