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我国体育产业数字化高质量发展的机遇、问题与方向

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运用文献资料、逻辑推理等方法,对我国当前体育产业数字化高质量发展的机遇进行了调查和分析,以探究我国体育产业数字化高质量发展的问题与方向.研究认为我国体育产业数字化高质量发展问题:体育产业数字化技术创新资金投入少,数字化体育产品同质化严重;体育产业数字化转型慢,体育产业数字化鸿沟加剧;体育产业数字化市场不健全,体育产业数字化复合型人才短缺.研究认为我国体育产业数字化高质量发展方向:加大数字化技术创新资金投入,突出数字化体育产品特色;加速体育产业数字化转型升级,整合体育产业数字化鸿沟;完善体育产业数字化市场,增强体育产业数字化复合型人才培养力度.
Opportunities,Problems and Direction of Digital and High-Quality Development of China's Sports Industry
With literature review,logical reasoning and other methods,the opportunities of digital and high-quality development of China's sports industry is investigated and analyzed,to explore the problems and future direction of digital and high-quality development of China's sports industry.The study finds some problems in digital and high-quality development of sports industry,such as low capital investment in digital technology inno-vation in sports industry and serious similar digital sports troducts;slow digital transformation of sports industry,and intensified digital gap of sports industry;and imperfect digital market of sports industry,and the shortage of digital compound talents of sports industry.Therefore,we should increase the investment in digital technology in-novation and highlight the characteristics of digital sports products;accelerate the digital transformation and up-grading of sports industry and bridge the digital gap of sports industry;improve the digital market of sports indus-try and enhance the training of digital compound talents in sports industry.

digitalsports industryhigh-quality development

戴杲栩、聂清德、吴俊东、孙赛

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湖南农业大学体育学院,湖南长沙 410128

吉首大学继续教育学院,湖南吉首 416000

数字化 体育产业 高质量发展

2024

体育研究与教育
山西师范大学

体育研究与教育

CHSSCD
影响因子:0.475
ISSN:2095-235X
年,卷(期):2024.39(4)