Opportunities,Problems and Direction of Digital and High-Quality Development of China's Sports Industry
With literature review,logical reasoning and other methods,the opportunities of digital and high-quality development of China's sports industry is investigated and analyzed,to explore the problems and future direction of digital and high-quality development of China's sports industry.The study finds some problems in digital and high-quality development of sports industry,such as low capital investment in digital technology inno-vation in sports industry and serious similar digital sports troducts;slow digital transformation of sports industry,and intensified digital gap of sports industry;and imperfect digital market of sports industry,and the shortage of digital compound talents of sports industry.Therefore,we should increase the investment in digital technology in-novation and highlight the characteristics of digital sports products;accelerate the digital transformation and up-grading of sports industry and bridge the digital gap of sports industry;improve the digital market of sports indus-try and enhance the training of digital compound talents in sports industry.