Research on the International Communication of Chinese Excellent Traditional Sports Culture Premoted by Short Videos in the Age of Digital Intelligence
In the age of digital intelligence,short videos,as an innovative form of communication,have advan-tages such as convenience,strong interaction and great influence,providing a new platform and opportunity for the international communication of Chinese excellent traditional sports culture.By using the methods of literature review and logical analysis,this paper explains the internal logic and presentation mode of short videos in the age of digital intelligence to promote the international communication of excellent traditional Chinese sports culture,and puts forward innovative paths.The study shows the internal logic is to open up innovation channels,optimize communication content,and achieve value co-creation.Presentation modes are advocating the spirit of under-standing and overcoming the cultural gap;grasping narrative logic and firming cultural self-confidence;triggering emotional resonance and shaping the communication reputation;attaching importance to sensory experience and inherit Chinese aesthetics;and paying attention to active participation and highlighting impliat cormmunication.The innovation paths are to mobilize multiple creative forces and expand international communication subjects,understand the traditional sports spirit and improve international communication quality,innovate ways of dis-course expression to improve international communication effectiveress use algorithm recommendation technology to expand international communication scope,and build a coordinated and interconnected platform to expand in-ternational communication channels.
the age of digital intelligenceshort videosmass sportsChinese traditional sports cultureinter-national communication
NETL
NSTL
万方数据
