The Context and Theoretical Path of the Commodification of Basketball from a Neo-Marxist Perspective
In the process of commodification,basketball is not just a sport,but also a commercial activity.Neo-Marxist sports theory provides a new perspective on the commoditication of sports,exploring the context of basketball's commoditication from theoretical,historical,and practical dimensions for a deeper understanding of the essence of this phenomenon.It reflects on instrumental rationality,false needs,and the commodification of the body,proposing a theoretical path of value rationality,return to authenticity,and practical communities,contributing to China's sports power.