Research on Influencing Factors of Night Travel Satisfaction in Sports and Leisure Blocks in Shandong Province:Empirical Analysis Based on Kano Model
With the rise of urban night economy,night tourism in sports and leisure blocks has become a re-search hotspot.Based on the Kano model,this study constructs a night tourism satisfaction system through litera-ture,renew survey and questionnaire,and analyzes Jinan Baihuazhou historical and cultural block,Qingdao Olympic Sailing Center leisure block and Qufu Ming Old City for in-depth analysis.The results show that firstly the night tourist groups in the sports tourism leisure blocks tend to be young,feminine and foreign.Secondly,among the non-sports factors,hygiene,catering,medical treatment and night installation are the common expec-tation factors,interactive experience is the charm factor,and lighting and barrier-free facilities are the non-differ-ence factors.Lastly,in terms of sports factors,blocks in Jinan and Qingdao are basically the same,with expec-tation factor and charm factor dominating,and in Qufu Ming Old City,no difference factor dominates,followed by charm factor,and competition participation is a common reverse factor.It is expected that this study can pro-vide references for optimizing the development of leisure block night tourism.
sports and leisure blocksnight tourismKano modelsatisfaction influencing factors
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