Increasingly,virtual digital human is embedded in the social structure and this exacerbates the mediated level of the society.With its rapid apptication to the field of content production,some questions of inappropriate content and communication ethics have appeared.Virtual digital humans are non-human,but as the social actors in this scenario,ZhongZhiRen(the person who manipulated the virtual presenter)provides a feasible perspective for the innovation of content gatekeeping models.Also hidden in the backstage,ZhongZhiRen are regarded as one of the subjects of legal responsibility.The innovation is reflected in the aspects of subjects,objects,strategies and value guidance,showing characteristics of intermediation and diffusion.The construction of related subjectivity also requires"co-frequency resonance"with the mainstream culture,in order to integrate the values of ZhongZhiRen and"Good Governance".
关键词
虚拟数字人/传播风险/智能传播/社会行动者
Key words
virtual digital human/communication risk/intelligent communication/social actor
维普
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