The Impact,Challenges and Responses of Generative Artificial Intelligence Technology on the Ideological Discourse Power of the Internet
The construction of ideological discourse power on the internet needs to be in line with the rapid development of information technology.As a key driving force for the new round of technological revolution and industrial development,generative artificial intelligence,with its powerful information generation and dialogue interaction capabilities,has triggered a transformation in human-machine relationships and creatively expanded the production and dissemination mode of ideological content.Under the technological revolution,the mainstream ideology of the internet is facing challenges such as the transfer of discourse power,the weakening of discourse power,and the dissolution of discourse authority.To do a good job in building the discourse power of online ideology,we must adhere to the fundamental position of Marxism,enrich the content of mainstream ideological discourse,grasp the correct development direction of generative artificial intelligence technology through subject collaboration,promote the dissemination of mainstream ideological discourse through technological application,strengthen public education,create a healthy discourse environment,and thus transform technological variables into the maximum increment of ideological work.
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