From Emotional Resonance to Cultural Identity:The Evolution of the Framework of People's Daily' s"China Chic"Reporting
As an emerging fashion culture,"China Chic"not only enriches the social and cultural experience,but also demonstrates the cultural confidence and national discourse deeply rooted in the excellent Chinese tradition,while evolving through multiple structural changes in macroeconomics,meso-industry,and micro-technology,and displaying significant economic and cultural benefits. Although the People's Daily has played a key role in spreading the"national tide"of culture,and is committed to telling China's story and spreading China's voice,its role as a major mediating force is still under-researched and mostly from a discursive perspective. Starting from the perspective of cultural identity and framing theory,this study combines thematic modeling and network analysis,and utilizes 229 reports published in People's Daily between 2018 and 2024 to propose three frames for"China Chic"reporting:"cultural construction","Cultural Industry Scenario Presentation"and"New Consumption". This paper systematically examines the evolution of the"China Chic"aggregated by People's Daily,and argues that it can be divided into three dimensions:the germination of symbols of consumption and cultural identity,the transduction of cultural empowerment and emotional resonance,and the reshaping of subjectivity in the context of globalization,and that through the"China Chic",we can provide a framework for cultural confidence. Through the"China Chic",it provides a detailed analysis of the path of emotional resonance of cultural confidence,and provides realistic evidence for the study of the reporting framework of the"China Chic".
China chic reportcultural identityPeople 's Dailycultural communicationframing theory
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