International Chinese Language Education Branding in a Cross-cultural Perspective:Definition,Development and Practice Approach
In the process of 'going out' to 'going in',international Chinese language education has entered a new stage of innovative development driven by high-quality development and cross-cultural communication,and international Chinese language education brands provide theoretical perspectives and practical approaches. International Chinese language education brands are committed to telling Chinese stories to the world,which is a useful way to strengthen the international communication capacity of the Chinese language,and the development of related brands has achieved remarkable results. Still,there are problems such as inconsistent communication effects at home and abroad and issues of cross-cultural differences,etc. The development of international Chinese education brands from a cross-cultural perspective should be based on reality and future-oriented,empowering brand growth with intelligent development,realizing the connection from international Chinese communicators to global Chinese reachers,the cohesion from cross-cultural subjects to emotional communities,and the construction from international Chinese education brands to international Chinese education branding,promoting the sustained growth of the value of international Chinese education brands,and opening up a new stage of the development of international Chinese education brands,and thus achieving the leapfrog development of international Chinese education. It will promote the continuous growth of the brand value of international Chinese language education,open a new stage in developing the international Chinese language education brand,and then realize the leap-forward development of international Chinese language education.
international Chinese education brandcross-cultureconnectionempathyconstruction
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