The Marketing course is a key program in cultivating talents in the modern economic society,playing a crucial role in nurturing individuals with market sensitivity and business insight.This research discusses the characteristics of blended teaching based on SPOC and its application in Marketing courses.Combined with the process framework of SPOC blended teaching model,it discusses the direction of reform for marketing courses from four aspects:pre-class preparation,in-class research study,post-class summary and course assessment.This provides reference for research into the blended teaching model for marketing majors.
维普
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