Integrated Media Assists the Rural Cultural Communication:Important Values,Content Presentation and Implementation Paths
Cultural revitalization is a major component and supporting force of the rural revitalization,and the integrated media is an important way to promote the revitalization of rural culture.The participation of integrated media has a positive impact on the diversification of rural cultural communication subjects,diversification of patterns and the formation of value consensus.The presentation of integrated media in rural culture mainly includes:rural culture protection and inheritance,rural public culture information disclosure,rural culture publicity and promotion,and rural culture industry support.This study proposes that the following ways can be used to build a path for integrated media to promote the dissemination of rural culture:integrating cultural innovation and creativity into integrated media to produce high-quality rural cultural works;injecting the content of agricultural,cultural and tourism co-construction into integrated media to help the development of rural culture and tourism industries;integrating agricultural culture services into integrated media to enhance the effectiveness of rural cultural services;and embedding integrated media into rural culture to enhance the rural cultural identity,etc.
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