Propagation Path of the Party's Innovation Theory from the Perspective of All-Media
Theory propagation is the premise of theory arming.It is the responsibility of the mainstream media to realize the party's innovation theory to truly"fly into the homes of ordinary people"with warm language and strong promulgation.In the era of digital intelligence characterized by the subversive innovative technologies such as artificial intelligence,big data and cloud computing,the all-media has undergone full development.Under the background of media integration,the propagation path of the Party's innovation theory has confronted the limitation between media technology and innovation management,the weakening of the role of"gatekeeper",the increasing"cocoon-room effect",and the multidimensional attacks from the mainstream media.With the help of all-media advantages,the Party's innovative theory propagation path will be further optimized from the aspects of collaborative platform construction,media integration matrix creation,and precise push,thus providing a more comprehensive theoretical supply for the audience.
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